Propaganda by Edward Bernays
Bernays (assistant to William Paley, head of CBS): Those who manipulate the organized habits and opinions of the masses constitute an invisible government which is the true ruling power of our country....we are dominated by a relatively small number of persons....as civilization has become more complex....the technical means have been invented and developed by which opinion may be regimented....I must lead the people. Am I not their servant?
. . .The invisible government tends to be concentrated in the hands of the few because of the expense of manipulating the social machinery which controls the opinions and habits of the masses.
. . .It is not generally realized to what extent the words and actions of our most influential public men are dictated by shrewd persons operating behind the scenes.
- Edward L. Bernays, PROPAGANDA
Only: 25.00
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